Young Tiger NTR always tries something new and in his quest to delight his fans he innovates himself. During Yamadonga he left all in awe with his silm sleek look and in Adurs he as a priest made everyone roll down on floor with laughter. Similar was the case in Brindavanam or in Dammu. This time he planned to shake tollywood as 'Badshah' under Srinu Vytla direction.

Roopa Vytla, costume designer specially bought in make up man from Mumbai to give a completely new look to NTR. The film makers planned to keep the new look under wraps as a surprise for fans and movie lovers. Infact NTR restricted himself coming out and even during shooting he maitanined utmost secrecy but with Kodali Nani, NTR's close friend and Gudivada MLA meeting YS.Jagan, Young Tiger NTR unintentionally revealed the Badshah's new look in a press conference.

His new look with hair flying off his face charmed everyone and caught the attention of one and all. The film features Kajal in the lead role. The film is produced by Bandla Ganesh under his Parameshwara Art Productions banner. SS.Thaman is tuning music for the film.