Adi, Rakul Preet Singh’s new film in Ch.Subbareddy direction was launched yesterday. Madhavaram Abhilash is producing the film on new banner Sridevi Entertainments. TRS leader KCR released the banner’s logo after performing traditional pooja. Later NTR gave clap on Adi, Srihari. Nallamalapu Bujji and Ramesh Puppala directed the first shot. Manisharma already composed two songs.