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Now day’s Tollywood producers are thinking that they can recover the half of their film’s budget with USA Distribution rights and selling the film’s screening rights for hefty amounts. But coming to the real fact the Overseas distributors are minting loss where most of the distributors are can’t even recovering the print and publicity cost in recent times.
If we analyze from past three months, after Geetha Govindam, more than 15 straight Telugu movies released at USA box office but none of those movies distributors minted profits. Distributors of the films like Aatagallu, Narthanasala, Paper Boy, Silly Fellows, Manu, Shailaja Reddy Alludu, Nannu Dochukunduvate, NOTA, Hello Guru Prema Kosame, Veera Bhiga Vasantha Rayalu, Adhugo are not even recovered the print and publicity cost.
And the hit films like Devdas, Aravindha Sametha and Savyasachi acquired good collections but those movies are bought for hefty amounts so, the distributor failed to acquire the profit even the film ran well at box office.
Where is the problem? Why USA distributors are cant able to acquire profits even the film got average to hit talk? Analysts predict that producers are more focusing on Overseas market and they are selling the screening rights for bomb price, distributors who don’t have second option to miss the business are accepting their quoted amounts and finally minting losses for a flop, average and hit films too!!! So many are expecting that the view of producers of looking at Overseas market needs to change and they need to look for the win-win solution if not in future it might turn the big problem to screen Telugu films in Overseas. Watch this space for more updates.