OTT platforms are playing a major role in the film industry nowadays. The digital rights of every film released in recent times were purchased by such online streaming companies with which they are making good profits. The latest we hear is that Tollywood star producer Allu Aravind will soon start a new online streaming platform.
Going into the details, Allu Aravind, along with some software industries, is planning to launch an OTT platform at the earliest of 2020. It is also heard that recently released Arjun Suravarm will the first one to be streamed on this platform. An official confirmation is awaited on this.