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Stylish Star Allu Arjun is hugely popular in Kerala. He has following there on par with the local heroes, and there are instances that his films which flopped here went on to do well there. All his movies get massive release there. The actor has come up with a master plan to ensure that his next with Trivikram does there well. He inducted Malayalam actor Jayaram as his father in the film so that the movie will have more familiar faces to Malayalam audience.
Yesteryear actress Tabu is making her Telugu comeback with this film and will be seen as Allu Arjun’s mother. This yet to be titled film will be jointly produced by Allu Aravind and Radhakrishna of Haarika and Hassini Creations. Happening Heroine Pooja Hegde is the heroine in this film. Allu Arjun and Pooja together acted in DJ previously. Thaman is composing music for the film.