ANR yesterday launched journalist Jagan’s work ‘The Taste of Money’ yesterday in Hyderabad. K.Srinivas received the first copy. ANR later speaking said, film makers got used to degrade heroine in films in their quest to make some quick bucks and lamented that if that is the case, how could Tollywood scale international standards. He said entertainment is needed but there is no shortcut to success. He said it could be achieved even without degrading the standards. He said though many go to Cannes festival, only a few will come out with a book and complimented Jagan for his work. Tanikella Bharani said after reading the book one gets a question whether Tollywood can ever make good films. He said the book has one question whether Tollywood can never go to Cannes. He promised to take his film to Cannes. Boyapati Srinu, A.Ramesh Prasad, Sudha, Jayadheer Tirumala Rao participated in the book launch.