Director Puri Jagannath has planned to show Stylish Star Allu Arjun in a brand new way in his forthcoming movie ‘Iddarammayilatho’. The director recently has organised a photo shoot on Allu Arjun with 60 different costumes to test the look and feel of the character for the film ‘Iddarammayilatho’. The costumes were costed around Rs.one crore on which a digital film can be made but the producer Bandla Ganesh who spent crores of rupees on the super hit movie of Power star Pawan kalyan’s Gabbar Singh is also ready to shell out the money for this movie also. Both Puri and bunny personally selected the costumes at different show rooms. After ‘Desamuduru’ movie Puri is again working with bunny for this movie. However on other said Puri Jagannath has reshuffled his technical team for the movie has replaced cinematographer Shyam K Naidu with Amol Rathod, Brahma Kadali replaced for Art director Chinna while a new co-director Tharani is also on the project. Action Choreographer Kecha was been roped. The shooting of the movie will start in Mumbai from December 16 for a song and from December 20 till one month regular shooting will take place in Bangkok.