What ever Allu Arjun does has some style. Now he is all set to romance ‘Iddarammayilatho’ in Puri Jagannath direction. According to latest information, he participated in special photo shoot with guitar. Earlier he created sensation by participating in a shoot with 60 costumes. The film stars Amala Paul and Catherine Teresa. Film’s regular shooting will commence soon in Bangkok. Bandla Ganesh is producing the film under Parameswara Arts Productions banner. Devi Sri Prasad is going to compose the music and Amol Rathod is the cinematographer.