Dhanush lecture at IIM-A

Dhanush lecture at IIM-A

Dhanush is fast achieving super stardom with the stunning success of ‘Kolaveri Di’. He went on to dine with Japanese Premier on invitation from PM Manmohan Singh and now he has another feather in his cap. India’s premier management institute IIM-A invited him to address over 130 students on ‘Kolaveri Di’ success. IIM’s faculty and course co-coordinator Bharath Kandasamy says "The hour-and-a-half long lecture will focus on the success story of Kolaveri Di, perception and insights by Dhanush and Anirudh, viral marketing and social media. Today’s youth are very quick in sharing experiences and this can be an effective tool in marketing.” Dhanush though a bit nervous says and tweeting "Gearing up to make my speech at IIM institute Ahmadabad tom. I don know good English. But who cares, I’m an Indian. Not English."

Dhanush lecture at IIM-A
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