For the first time ace music director Ilayaraja entered into commercial venture, coming in details of the news, yesterday (October 15th) Kerala-based Malabar Gold announced in a press meet held in Chennai that popular music director Ilayaraja as their brand ambassador as the company seeks to expand its network in Tamil Nadu. Speaking on his first association with such a commercial venture, Ilayaraja said he had accepted to endorse the brand not for money but after coming to know of the various corporate social responsibilities of Malabar Group.
He went down memory lane and became emotional when he recalled that his sister had to sell her golden ‘Thaali’ (Mangal sutram) to pay fees for his school exams. He said that ”In any way, gold will never let down anybody and there have been many instances when struggling families have managed to run the show by selling the little gold with them”.
O Asher, Group Executive and spokesperson, Malabar Group, said that the company, with its existing outlets at Erode and Salem, had planned to expand to other cities including Chennai, Vellore, Madurai, Nagercoil and Puducherry. The group also planned to foray into Andhra Pradesh and Karnataka besides Delhi.