59th National Awards were announced couple of days back by Government of India. While Country felicitated the best in the film industry in all regional languages across the country, it chose to ignore tollywood which has name and fame of making highest number of films next only to bollywood, bringing tears to Telugu movie lovers. While Vidya Balan won best actress award for her stellar performance in Silk Smitha biopic ‘Dirty Picture’ telugu fraternity is peeved at why none of its films were considered worth for awards singling out for step motherly treatment announcing awards for 22 of 23 regional languages.
Tollywood expected Nandamuri Balakrishna, Nayanatara mythological magnum opus ‘Sri Rama Ram’ directed by Bapu to win some laurels at National level. Their high expectations are not uncalled for as the film was screened at various international film festivals and was critically acclaimed across the world for show casting India’s rich tradition and family values. Obviously Producer Yalamanchali Sai Baba was deeply hurt and went to the extent of terming the entire episode as an insult to Telugu pride and honor. True that for many years tollywood though beat all film industries in number of films, it was lagging way behind many regional films in terms of innovativeness and creativeness.
But when Tollywood produced one of the best film ‘Sri Rama Rajyam’ with high traditional and technical values, choosing to ignore for unknown reasons smacks of logic. This is again leading to speculation that high influence, politically and monetarily plays an important role in awards of national pride and honor. This again underlines the fact that directorial genius Bapu was ignored continuously for 3yrs by Govt of India for Padma Bhushan award though AP Govt recommended his name unanimously. Movie lovers who pride in India’s rich tradition are heard commenting that present day Jury is attracted more towards film’s like beauty rich ‘Dirty Picture’ than traditional rich ‘Sri Rama Rajyam’.