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King Nagrajuna in Daily Serial…

Media Release

For Immediate Publication

                                             Pasupu Kumkuma – life line of a married couple

Mega daily serial to go on air from Nov 22 onwards, only on Zee Telugu

Hyderabad, November 16, 2010: Strengthening its fiction bands this time Zee Telugu is coming up with another mega daily serial Pasupu Kumkuma from Nov 22 . According to our tradition Pasupu-kumkum (Haldi and Kumkum) is an auspicious symbol. When a girl or a married woman visits a house, it is a sign of respect or blessings to offer Pasupu-Kumkuma to them when they leave. It plays a very important role in the life of Indian women.

This is the story of a 19yr old girl Savitri hailing from a small village near Rajamundry. For Savitri her family is her world. But fate has something else in store for her. Extreme poverty brings this innocent young girl, as a domestic help into the house of Narasimha Rao a 52 yrs old, a widower, an MLA in Hyderabad, whose death is destined after his wives death. Can another person, come into his life, to wear the vermilion in his name? If so, then who is it? What is the relation between his fate & the vermilion on Savitri forehead? The story unfolds many such mysteries and unanswered questions.

This story is about the importance and impact of Pasupu-Kumkuma in the life of a married couple. Strengthening the bonds of the family and at the same time maintaining the traditions and the principals in the life of a married woman are few of those aspects that will be covered in this show.

Zee Telugu Business Head G. Anuradha said “After a stupendous success of Chinna kodalu we bring forward our mega serial with a very strong story line and star cast that will add a new flavor to our television audience.”

Technical expertise

The producer of the show Super Star Nagarjuna said “in our culture women always give high importance to Pasupu and kumkuma. This serial will show a mirror to the society about our traditions… 

Fate and destiny is not under any body’s control, similarly nobody can change the destined and what is written. Lives revolving around the significance led consequence of Pasupu Kumkuma is shown in this serial. “

Picturisation, visualization, and title song sung by the Melody queen Chitra make it complete prerequisites for success.

Post to Chinna Kodalu, Vijaybhaskar reddy is once again going to cast his Midas touch to Pasupu Kumkuma as director.

Under the able guidance of a hero, Producer, heartthrob, Nagarjuna and his production house Annapurna Productions’ Pasupu-Kumkuma is going to begin its journey from Nov 22 every Mon to Fri 7:30 to 8:00PM on Zee Telugu.

About Zee Telugu

Sarikotha Velugu… Zee Telugu !

As the caption suggests ‘Sarikotta velugu’, a Telugu phrase that conveys the meaning ‘New Light’. Zee telugu has always stood by it.

Zee Telugu, the channel created with a vision to provide wholesome entertainment to entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, and blockbuster movies to reality shows.

Zee Telugu is the first southern regional channel from Zee bouquet. In just 5 years of its inception, soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television, giving a new face to it with its creative ideas, constant innovation and a feel for popular taste could lead in a radical change in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.

Media Contact 

Murali Krishna, muralikrishna.r@zeenetwork.com
 

King Nagrajuna in Daily Serial…
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