More Anthems from Chennai

Till recently the only anthem most of us were aware of was the National Anthem. With several Tamil songs going global by becoming viral hits, many anthems are now being made with ease and Chennai seems to be tapping their feet to it. Dhanush of Kolaveri Di fame has once again flaunted his vocal skills with the Sachin anthem in praise of cricketer Sachin Tendulkar. The song called ‘Master Blaster’ has a video in which Dhanush also shakes a leg. Music composer Anirudh says, “Anthems are catching on fast as they are compact and easier to market.”Not one to be left behind, Simbu’s new anthem for ‘Love and Peace’ is talk of the town. The song has Simbu mentioning love in several languages. Singer Naresh Iyer says, “Some anthems are made for a good cause that awakens forgotten values in people.” He conceptualized the entire shoot, styling and even had an accent coach for this. In a matter of days there were 7 lakh views. A new team called Go-Mukha consisting of band members Amogh Balaji, Dinesh V. and actor Vatsan of Engeyum Epothum fame, has come up with an anthem in praise of Vijay. The song called the ‘Thalapathy Anthem’ garnered a whopping 103,342 views in just two days of being online. Vijay was honored with the anthem and invited his fans home for tea. Actor-turned-singer Vatsan says, “These anthems are not just songs, as they talk about Vijay’s life and his tremendous contribution to Kollywood.”The Semmozhi anthem conceptualized by Kanimozhi and Gautham Menon too was a huge hit. Record labels are always eager to cash in on these periodic albums geared towards a niche market.