First week end is over in USA for Ongole Githa and it has become a first biggest disaster for 2013.
Here is the summary of Analysis:
First week end reported gross : $25,000
(Including premiere shows)
Expected gross for rest of the first week : $3,000
Non-Reported gross @ 15% :$4,000
Total Gross for first week :$32,000
Expected gross for 2nd week (max. 10%) :$3,000
Total projected gross :$35,000
Theater rents : 40% (This movie may get even 50% only. Also in some places where fixed rent is there Distributor/exhibitor need to pay from their pocket.
Example: Detroit: Theater fixed rent is $2,500 where as it collected only $500. Need to pay back around $2000 from their pockets!!
Net share (at 60%) : $21,000/Rs.10.5 lakhs (rounded)
Paid for Rights : Rs.80 Lakhs
Expenses : Rs.15 Lakhs
(This includes Prints, Publicity and Digital setup fees etc.)
Rs95 Lakhs (rights plus expenses) – 10.5 Lakhs(share) = Rs.84.5 Lakhs (loss)
Bottom Line: Prints and expenses of Rs.15 lakhs also not recovered!!