Prince Mahesh Babu who cast a magic spell on all with his performance and charm in ‘SVSC’ will be thrilling fans of Vijayawada today. He will be launching the Jos Alukkas showroom today morning at 11.30 AM. Mahesh will soon start shooting for Sukumar’s untitled film in which he will be romancing Kriti Sanon. Film is produced on 14 Reels Banner by Gopichand, Ram Achanta and Anil Sunkara. Devi Sri Prasad is the music director.