Nandamuri Balakrishna’s Ruler is currently being canned in Kerala. The makers are shooting for a song on Balayya and Vedhika there. The movie is gearing up for release on December 20th as Christmas Special. The Theatrical Business of the film is completed in both the Telugu States except for Nellore. The team says that the Nellore Business will also be completed this week.
KS Ravikumar and Balayya previously delivered an above-average film like Jai Simha. As of now, the hype and the expectations of the film are very low. It has to be seen if things will change once the promotions begin. Senior Producer C Kalyan is producing the movie on his Happy Movies and CK Entertainments Ltd banners. He previously bankrolled a disaster film, Parama Veera Chakra, before producing Jai Simha and this movie. Chirantan Bhatt will be scoring music.