Young romantic pair Sharwanand, Nitya Menon’s ‘Emito Ee Maaya’ was launched yesterday in a grand manner at Ramanaidu studios, Hyderabad. Cheran is directing the bilingual which is produced by Sravanthi Ravikishore. Hero Ram gave clap on Sharwanand for the first shot. Gemini Kiran turned on the camera. Sharwanand said it’s a great feeling starring in national award winning director and recollected that his career took off under Sravanthi Banner. GV.Prakash Kumar is the music director.