Chiranjeevi’s Dream project Sye Raa has been bagged by streaming platform Amazon Prime at a whopping price of 50 crores. Sye Raa started streaming on the OTT platform since this Thursday and it has been getting good views. Also, it’s weekend now, so many Amazon subscribers are watching Sye Raa and the viewership is going to be good. But can it sustain after the weekend is the question that is making the people in Amazon panic.
Saaho, which was also bagged by Amazon at an astonishing price, didn’t do any wonders on the OTT platform because of its substandard content. In spite of being a well-made film Sye Raa flopped at the box office because of its high costs and also not-so-very engaging content. So Amazon is in tension that if Sye Raa also goes the Saaho way then it would be a huge loss-making deal for them. They cannot recover from two back-to-back failures.
The producers in Tollywood also are restless because they were relaxed all these days that they can recover a huge chunk of their investment after selling the digital rights of their films to Amazon Prime or Netflix. But if films like Saaho and Sye Raa continue to underperform on OTT platforms then they won’t be offered fancy deals by Amazon or Netflix and they will lose major revenue.