It looks like The Tamil film industry will be in a big financial crisis. For the last five months, the satellite rights of Tamil films have remained unsold, only big films like Rajini, Kamal, Ajith, Vijay and Suriya are sold. This is happening because Tamil television channels are not interested in buying small films. Usually 30 per cent of the budget invested by the producer will be recovered in the form of satellite rights. As per Trade pundits, approximately `100 crores are blocked in the form of satellite rights.
To come out from this problem Tamil Film Producers Council (TFPC) is going to implement a new regulation for TV Channels according to which producers will give promotional materials only if the TV channels are willing to buy the satellite rights of their films. Accordingly from July 24, trailers, teasers, songs and comedy scene clippings from new movies will be given to those TV channels which buy the satellite rights of the movies.