Some time back news emanated from industry sources that Tollywood has plans to start its own entertainment channel to minimize the costs involved in film marketing. At present film makers have to shell out from their own pockets to market their film in various TV channels in respective slots. Insiders reveal that the industry acquired TV1 channel run by TV9 group and soon will be airing filmy news in it. They have decided to name it as ‘Chitraseema’. This Channel will be in operation within a month.