Vijay Deverakonda’s maiden home production, Meeku Maathrame Cheptha, which released last weekend, opened up to mixed reviews. The weekend collections are also not up to the mark. Vijay has an excellent PR team that works for all his films, but Vijay’s father, who is the co-producer of the film, hired another PR Team for this film. Right from the beginning, the PR machinery failed to get good promotion for the film, leaving Vijay disappointed.
The Post-promotions of the film are even disappointing, which allowed the mixed talk to develop into the negative talk. Vijay is dejected that the maiden production venture of his ended up as a damp squib due to an inefficient and inept PR team. Meeku Maathrame Cheptha marks the Hero debut of Tharun Bhascker, who introduced Vijay Deverakonda as the hero in Pellichoopulu. This is a script that was supposed to have Vijay as the lead hero.