Thanks to the creativity of Universal Hero Kamal Hassan, his prestigious “Viswaroopam” show is made expensive. The film starring Pooja Kumar, Andrea in lead is produced and directed by Kamal himself and is set for grand release on 11th of January. Kamal is following new trend in film release, by releasing the film in DTH. Kamal feels this new strategy will make good films reach more people. He says, “Watching my film in television will not give them the satisfaction of watching it in theatres and logically speaking, I have exploited high-end technologies like Auro 3D surround sound to attract more people to cinema theatres,”. Those who want to enjoy DTH experience of Kamal’s Viswaroopam, they should shell out Rs 1000. He says it will not affect the business of theatre owners as was projected. The DTH version will be unrecordable.