Universal Hero Kamal Hasan’s Viswaroopam which is surrounded by controversies is fast plunging into huge losses according to trade analysts. Film which is supposed to hit screens on 25th of this month across the world, is not released in Tamil Nadu owing to ban by State Govt. Even in some areas where it was released it met with severe opposition from muslim groups which are demanding complete ban on the film.
Trade analysts estimate 30 crs loss on this Rs 95 crs high budget venture. Mumbai based distributor Rajesh Thadani of Multi Media Combines says "A film like `Vishwaroopam`, which was promoted at a huge scale, will perhaps have to bear a loss of around Rs.20 to Rs.30 crore. But it also depends on the fate of the film. If the film again gets delayed, then the loss might even cross more than Rs.30 crore,".
Distributors are doubly worried about recovering the costs as film’s screening is stalled even in AP, Karnataka and Kerala an else where in the world. Gangaraju Karnataka based distributor says "If a single-screen theatre shells out about Rs.5-Rs.10 lakh for a film involving a big star, then only good opening can help break even in two weeks` time," . Even theater owners say "By Jan 22 we started bookings for `Vishwaroopam` and removed all other other films that were playing. But the ban has come as a shocker and we had to fill the screens again with old films such as `Alex Pandian` and `Samar`."
In Andhra Pradesh many places witnessed Viswaroopam replaced by Race-2,Akash Vani, Nayak and SVSC. Prakash Reddy, a distributor, said: "A Kamal Haasan film is bound to have a good opening but sadly, that was not in the case of `Vishwaroopam` as the shows were disrupted.". Gangaraju goes on to add "We definitely missed the box-office opening of the film. But our biggest problem now seems to be the reimbursement of tickets that were bought and booked online. Some said they don`t need their money back and demanded screening of the film again,"
"We definitely missed the box-office opening of the film. But our biggest problem now seems to be the reimbursement of tickets that were bought and booked online. Some said they don`t need their money back and demanded screening of the film again,". Had there not been ban on Viswaroopam the film would have created sensation. Renowned analyst Tara Adarsh says the film is running in full houses in overseas and Confirming the same, A. Ramalingam, distributor of the film in Malaysia, said: "The film ran to packed houses on the first day but following a request from the ministry, we had to stop screening on Saturday."
However the film is rocking in USA and Canad with out any interuption as it created more curiosity among the people because of all these controversies.
Let’s hope for the best for Kamal Hasan as it will be a gross injustice to his creative talent if the ban on Viswaroopam is not lifted.