While Kamala Hassan and the film makers of Viswaroopam are getting ready for spectacular audio launch of the film on December 2nd at Chennai’s Indore Stadium, trouble struck them from unexpected quarters. Kamal in a unique manner planned to screen the film on DTH services like Tata Sky, Airtel simultaneously with the screening in theaters after entering into mega deal of Rs 50crs with DTH operators. A distributor after getting to know about Kamal’s plan notified other distributors who feel that there’ll be a huge loss in theatrical collections if Kamala Haasan goes ahead with his plan.
All the distributors sent clear warning to Kamal and film makers that any such attempts will result in stopping of film screening in theaters. It has to be seen how this problem will be sorted out. Film stars Kamal Hassan, Poojakumar, Andrea in lead Film will be releasing on a grand scale on Jan 11th providing Pongal treat to movie lovers across the world. The movie’s initial release date was postponed with the makers opting to present the film in the Auro 3D format in a bid to enhance the audience’s viewing experience. Plans are on to release the film across the world in 3000 screens.