Prabhas, Rana, Tamanna, Anushka’s Bahubali directed by Rajamouli captured the imagination of everyone so much so that ace filmmaker Karan Johar decided to release the film in Hindi in a grand manner on July 10th.
Now everyone is wondering whether Baahubali which only features southern stars will taste success in Bollywood. B-Town insiders who are surprised at Karan Johar’s decision says “The film doesn’t have a chance. Dubbed movies of even Rajinikanth are not received well. Karan has no connect with Rajamouli. Everyone’s surprised with his association. Moreover, you have Salman Khan’s Bajrangi Bhaijaan coming up in the same month. People would rather go for that than Baahubali,”
Another one goes on to add "Though Rajamouli is a popular director with a flawless record till date, history has it that South Indian films do not have much of a market in the North. For the film to really work in Hindi, Karan’s marketing team will have to do something completely out-of-the-box."
Exhibitor Akshay Rathi of Dharma Productions laments “The film is releasing during the peak of Ramzan, which completely cuts off the Muslim audiences. If they can withstand that, then Baahubali can hold its ground.” Lack of promotional events in Hindi is worrying distributors.
Anil Thandani who is distributing the film in North says “We’re treating it like an Indian film, rather than a dubbed film. So whatever happens with a normal Hindi film, we’ll be promoting it like that,” He added the film’s promos will start this weekend. Trade expert Komal Nahta says “I would treat Baahubali as a new star-cast film for the Hindi-speaking audience. And sometimes, such films also do good business,”
Baahubali producer Shobhu Yarlagadda says “Baahubali won’t be a big star release in the Hindi-speaking region obviously. But it will have a market because Rajamouli’s films are known. It is more about the scale of the film so we are not depending on the artistes to draw in the masses,” Hot hunk Rana adds “The way Baahubali has been projected in Mumbai, it’s not like a Robot or an I – dubbed South Indian films. What speaks is not the stars of the film, but its visuals. Getting our trailer attached to Dil Dhadakne Do has really worked as many around the country have noticed the film. Baahubali is a filmi experience. There’s no regional side to it,”